The Weatherup spots even have the look and feel of the "product contamination" genre of TV advertising. So, taste for yourself. Pepsi said it will start airing five new commercials on network television on Wednesday night, all with the slogan 'Freshness Dating. Introducing the notion of "old" Pepsi is even worse. Could anybody be that stupid? Log in or go back to the homepage. It said trade and consumer reaction were highly positive and sales rose 8 percent.
Typically such crisis-response ads are very good at generating consumer sympathy, what you might call the Tylenol Effect, so no doubt PepsiCo noticed the positive viewer response to Weatherup during the syringe fiasco.
DIET PEPSI GETS FRESH, AND THAT COULD SLAP BRAND
We are glad you are enjoying Advertising Age. Register to become a member today. The company, a unit of PepsiCo Inc. Whether it's hoax syringes in Pepsi or spiked Sudafed or tainted meat at Food Lion, the image of the concerned-but-reassuring ceo has become all too familiar. Soft drink makers usually move unsold products off shelves after three months and containers currently carry a coded date that shoppers can not read.